Enabling the Ultimate Fan Experience for a popular Music Production House of US.

INTRODUCTION

Our client is one of the US's popular Music Production house. They wanted to create a music platform to bring bands, artists, and music lovers together and provide ultimate fan experience by digitally connecting across all touchpoints. The platform is developed by musicians for musicians and music lovers. It is created to share music, promote brands and stream live high-quality videos.


The transformation aimed to put the music lovers at the heart of the process, providing a single destination for an unrivalled digital experience.

THE CHALLENGE

  • Our Teams' objectives were aligned with the client's vision for their fans and create a platforms that delivers a rich, innovative, and music-centric experience, connecting various software, products, services, and data.
  • Utilizing human-centered techniques to engage with fans worldwide, gathering insights and feedback to enrich the fan experience.
  • Introducing interactive elements that allow fans to experience, engage, and follow the musicians and there performances in real-time, further enhancing fan interaction while ensuring security and scalability.
  • Streamline brand and marketing efforts across all services, media, channels, and touchpoints to enhance go-to-market strategies.

THE SOLUTION

  • Cadjin's orchestrating Fan-Centric Innovation which involves a combination of digital planning, customer experience strategy, experience design, business process optimization, and agile delivery.
  • Creating an official app through Cadjin's VMass solution for the client as the ultimate destination for music lovers to access all relevant music contents and LIVE Shows in one place.
  • Integrating multiple products like VMass, GBant and NKore into a seamless enterprise ecosystem, providing a fast, secure, scalable, resilient, intelligent, and powerful network.

THE IMPACT

The success of the digital transformation project had a profound impact on the client's fan engagement and revenue opportunities. Enhanced fan engagement: The connected digital experience revolutionized fan interactions across the globe, fostering deeper engagement and loyalty to the brand. The innovative fan-centric platform created new revenue streams and expanded the Music Production House's commercial potential.

The most notable achievements are

  • On boarded more than 1 billion fans and followers worldwide.
  • Successfully launched PPV events with 70,000 USD turnover per month.
  • Received 4.7 out of 5 app store rating.