One of the largest Film Production Studio from UK enhances customer base partnering with Cadjin's VMass and NKore.
INTRODUCTION
One of the largest film production studio from UK launched an on-demand streaming service for its members to watch TV Shows and movies without commercials.
When they partnered with Cadjin, our research team analyze there requirements and the market. As per the need, VMASS (video cloud management console) and NKORE (social publishing and marketing) as a content management system and orchestration layer were deployed.
THE CHALLENGE
The production studio wanted to increase the watch-time of the entire platform. And identify the trends in content consumption across different genre and categories which would aid their content creation and/or acquisition strategy. The client also wants a detailed analytics of their audiences watch-time on different apps (Roku, Apple and Android).
THE SOLUTION
THE IMPACT
The successful launch of Streaming on all platforms was accompanied by significant interest from the public. The first six months of streaming across the brand-new set of OTT services recorded over 3.2 million hours of content consumed, with a tally of nearly 3.5 million unique users accessing the platforms. This resulted in over 77 minutes of average playtime per user, across all devices.