One of the largest Film Production Studio from UK enhances customer base partnering with Cadjin's VMass and NKore.

INTRODUCTION

One of the largest film production studio from UK launched an on-demand streaming service for its members to watch TV Shows and movies without commercials.


When they partnered with Cadjin, our research team analyze there requirements and the market. As per the need, VMASS (video cloud management console) and NKORE (social publishing and marketing) as a content management system and orchestration layer were deployed.

THE CHALLENGE

The production studio wanted to increase the watch-time of the entire platform. And identify the trends in content consumption across different genre and categories which would aid their content creation and/or acquisition strategy. The client also wants a detailed analytics of their audiences watch-time on different apps (Roku, Apple and Android).


THE SOLUTION

  • Cadjin implemented its proprietary, feature-rich Enterprise solution VMass and NKore to the platform.
  • It designed and deployed its Unified Video Console 'VMass' to the Platform and implemented the best practices of the media platform.
  • Cadjin customized and deployed various sub-modules of its Enterprise Rights Management Solution's and also enhance the Social Media marketing so that more people will be aware about the platform.
  • The strategic marketing solution integrated the marketing platform with business and operations support systems for real-time fulfillment of offers.

THE IMPACT

The successful launch of Streaming on all platforms was accompanied by significant interest from the public. The first six months of streaming across the brand-new set of OTT services recorded over 3.2 million hours of content consumed, with a tally of nearly 3.5 million unique users accessing the platforms. This resulted in over 77 minutes of average playtime per user, across all devices.