Are you a content creator looking to monetize your content? Are you on the lookout for some of the best video monetization platforms in 2024? And did you know YouTube is not the only platform to monetize your videos? Did I just surprise you? Sit back as you're in for a breathtaking read!

Content creation is currently one of the highest-paying jobs! As a content creator, you can monetize and earn significantly from your video content. YouTube, for example, will pay you between $0.01 and $0.03 for an ad view—you can make roughly $18 for 1,000 views. According to MintLife, the average YouTuber salary for those with at least 1 million subscribers is $60,000 annually.

Today, most successful content creators make their money through brand sponsorships. On Instagram, macro-influencers (with over a million followers) can make $10,000-$1 million+ per post. While micro-influencers (10,000-50,000 followers) make between $100-$500 per post, micro-influencers roughly earn between $50-$250 extra a month.

Therefore, the platform you choose to host your videos significantly impacts the visibility and viewership of your content. But you needn't worry; we'll guide you through the best video monetization platforms where you can make good money with your great content. (If you aren't a content creator, keep reading this blog until the end; in the next 30 minutes, you'll be inspired to become one!)

In this blog post, we'll explore the top 11 video monetization platforms and discuss the pros and cons of each. By the end of this blog, you'll better understand how video monetization works and how to choose the right platform to monetize your content.

What is Video Monetization ?

Treat this blog as your handbook for video monetization platforms. For beginners, a video monetization platform allows you to monetize your video, enabling creators to earn money from their video content. Generally, such platforms offer monetization options like advertising, subscriptions, and transactional models, allowing creators to generate revenue from their videos.

Overall, video monetization is an essential aspect of the content creation process for those who want to turn their passion into a sustainable career. By using the right platform and monetization strategies, creators can earn revenue from their videos and build a loyal following, all while producing engaging and valuable content.

With that being said, video monetization platforms can be categorized into six kinds:

Each platform type has its benefits and drawbacks, and content creators should carefully consider their options to choose the platform that best aligns with their goals and target audience. With so many options to choose from, it can be challenging to decide which platform is right for you. Let's explore each category, examples, and their pros and cons.

Subscription-based Platform (Subscription Video-On-Demand or SVOD)

As the name suggests, subscription-based video monetization platforms allow content creators to earn money from their audience by providing exclusive content in exchange for a monthly fee. Several platforms enable creators to monetize video content on a subscription basis. Here are the top subscription-based video monetization platforms for creators:

1. uScreen

uScreen is a video monetization platform that enables creators to monetize their video content by offering subscription-based services to their audience. It provides tools that allow creators to launch their own video streaming service and monetize their content directly through subscriptions or rentals.

With uScreen, creators can fully control their content and branding and customize their video player, landing page, and payment options. The platform also provides detailed analytics and reporting to help creators track their audience engagement and revenue.

Here are some of the features of uScreen:

• Customizable branding and design:
• Multiple monetization options
• Flexible pricing and subscription options
• Detailed analytics and reporting
• Content management and organization
• Secure video hosting and delivery
• Integrated payment gateways

Overall, uScreen is a feature-rich and flexible SVOD platform that offers creators a range of powerful tools to monetize their video content and grow their audience.

2. Kaltura

Kaltura is a video monetization platform offering various tools and solutions for monetizing video content. Its platform includes advertising capabilities and options for subscription-based video monetization, pay-per-view, and transactional video on demand (TVOD). Kaltura's video monetization solutions are designed for various use cases, from media and entertainment companies to corporate training and education providers.

Overall, Kaltura offers the following features:

• Allows creators to manage subscribers and set up various subscription plans
• Easy payment gateways and subscription management
• Seamless and secure video hosting platform
• Customization of the look and feel of the subscription page
• Tracking of subscriber engagement with a detailed view of analytics
• Easy integration with other platforms

3. Cadjin

Cadjin helps you monetize your content with innovative pricing strategies on multiple currencies. We offer the best online video platform that simplifies the distribution of premium media content. Whether it is Pay-per-View, Subscription-based streaming, or Live Streaming, we have it all for all digital devices.

Additionally, our platform allows seamless integration with more than 20+ payment getaways across the globe, creating geography-specific Subscription, PPV/TVOD, Rental, and Hybrid plans in alignment with your business strategy. With our seamless technology, you can insert advertisements, coupons, etc.

Here, at Cadjin, you can find industry-specific themes and templates with interactive pop-up players to make your entertainment OTT platform a class apart. Following are some of the many benefits that you can avail with us:

• Subscription : Create recurring subscription plans with pricing, currency, validity, and geo visibility and map to your content.
• Pay-per-View : Specify one-time transaction plans to sell offline events and live-stream content on your video membership platform.
• Free Trial : Free access to limited content or the entire platform for a specific period to all your audiences.
• Bundles : Package a group of contents and specify the monetization criteria for enabling access. Create bundles specific to a single category, artist, or a random static list.
• Video with Ads : Insert ads at pre-roll, mid-roll, and post-roll by integrating with Ad Server engines across the globe on both LIVE Stream and VOD content.
• Offers & Coupons : Create and map offers and coupons to specific users, subscriptions, and PPV plans. Control the expiry, percentage, and redeemable limit.

Let us see what others are saying about us.

4. Patreon

Patreon is a subscription-based video monetization platform that allows creators to earn money from their content by offering exclusive access and perks to their supporters, also known as patrons. Since its founding in 2013, it has become popular among creators of all types, including musicians, podcasters, artists, writers, and more.

Creators on Patreon can offer a variety of rewards to their patrons, such as early access to content, exclusive behind-the-scenes updates, personalized shoutouts, access to exclusive communities or discord servers, and more. Patrons can also choose to support creators with a monthly subscription, and in return, they gain access to the creator's exclusive content and perks.

Patreon takes a small percentage of each transaction; the rest goes directly to the creator. It also provides various tools and features to help creators grow their fanbase, manage patrons, and communicate with them effectively. Overall, the platform provides a unique opportunity for creators to monetize their content and build a loyal fanbase, allowing them to focus on their creative work full-time. It has become a popular choice for many creators looking to earn a sustainable income from their passion projects.

5. Vimeo

Vimeo is a video hosting and sharing platform primarily focusing on high-quality content created by professional or aspiring filmmakers, videographers, and other creative professionals. It offers a range of features and tools for video creators, including the ability to upload and share high-quality videos, customizable video players, customizable privacy settings, and a suite of video editing tools.

One of its unique features is its subscription-based service, Vimeo Pro and Vimeo Business. These services offer several benefits, allowing creators to monetize their content by selling access to their videos, video analytics, customizable video showcases, and the ability to collaborate with team members and clients. In addition, Vimeo provides a community and marketplace for creators to showcase their work, connect with other creatives, and find paid work opportunities through their platform.

How do subscription-based video monetization platforms work?

To save you from a long read, here is a bulleted summary of how these platforms work:

• Content creators set up a profile on the platform and offer exclusive content to subscribers.
• Fans and followers can choose to subscribe to the creator's content by paying a monthly fee.
• The creator earns revenue from the subscriptions and can offer different tiers of content to subscribers based on their level of support.
• The platform typically takes a percentage of the revenue generated as a transaction fee.
• Content creators have control over their content and can offer exclusive perks and rewards to subscribers, such as early access to videos, behind-the-scenes content, and personalized messages.
• The revenue generated from subscriptions can provide a stable income stream for content creators as long as they can maintain a loyal subscriber base.

Pros and Cons of Subscription-based Video Monetization Platforms

PROS:

• Subscription-based monetization can provide creators with a predictable and sustainable income, which can be crucial for creators who rely on their content to make a living.
• Subscription-based platforms allow creators to establish a direct connection with their audience, providing a sense of community and loyalty that can be difficult to achieve through other means.
• Creators can offer a variety of subscription tiers and rewards to their fans, providing a range of options for supporters to choose from.

CONS:

• Subscription-based platforms can limit the reach of a creator's content, as some fans may be unwilling or unable to pay for access.
• Creators may feel pressure to produce a certain amount of content each month to keep subscribers engaged and satisfied, which can lead to burnout and lower-quality content.
• Subscription-based platforms typically charge fees for their services, which can benefit a creator's profits.

However, with Cadjin, you don't have to worry about the above-listed cons. You can easily access 20+ payment getaways across the globe, create content on a broad range of topics (from entertainment to fitness), avail free demos, and choose a plan that best suits your need. Interested to learn more? Click here right away!

Subscription-based platforms can be an excellent option for content creators with a dedicated audience looking to monetize their content beyond traditional advertising revenue. These platforms can be a powerful tool for content creators to build a sustainable income stream and connect with their most dedicated fans.

However, creators need to understand that building a loyal subscriber base can be challenging and that they will need to produce high-quality and engaging content to retain subscribers consistently. Hence, at Cadjin, our technology and services ensure your content reaches the right audience. While you focus on your creativity, we focus on our technology to make your creativity reach new heights! ( Learn how.)

Advertisement-based Video Monetization Platforms

Advertising-based video monetization platforms like YouTube and Facebook allow content creators to monetize their videos through advertising revenue. Here's an overview of how advertising-based platforms work:

• Content creators upload videos to the platform
• The platform displays ads before, during, or after the video content
• The content creator earns a share of the revenue generated by those ads
• Advertisers pay the platform for ad placement, and the platform shares a portion of that revenue with content creators
• Revenue earned by content creators varies depending on factors such as the type of content, the number of views, and the geographic location of the audience
• The platform typically offers various tools and resources to help content creators optimize their videos for ad revenue, such as analytics, monetization settings, and ad placement options

Advertising-based platforms can be an excellent option for content creators with a large, engaged audience. However, creators need to understand that the revenue generated can vary widely and may not be consistent. Additionally, content creators may have limited control over the ads displayed alongside their content, which can be a concern for some creators. Overall, advertising-based platforms can be a powerful tool for content creators to monetize their videos and build a sustainable income stream.

Let us learn about some of the most popular online video monetization platforms that allow monetizing video via ads:

6. YouTube

YouTube is a video-sharing platform that has become a popular destination for creators and advertisers. As an advertising-based platform, YouTube provides businesses with various advertising options to reach their target audience.

If you're a content creator on YouTube, there are several ways to monetize your videos and earn money from your channel:

• YouTube Partner Program allows creators to monetize their videos by displaying ads. You must have at least 1,000 subscribers and 4,000 watch hours within the last 12 months to be eligible for the program.
• Many creators earn money from sponsorships, where a brand pays them to promote their products or services in a video. You can contact brands directly or use a platform like FameBit to connect with potential sponsors.
• If you have a loyal fan base, you can monetize your channel by selling merchandise like t-shirts, hats, or other branded items. You can set up a merch store on YouTube or use an external platform like Teespring to sell your products.
• Another way of monetizing videos on YouTube is via CPM-based payments from played and displayed adverts (Playback CPM). You need both an AdSense account and a monetized YouTube channel to earn CPM on YouTube. You will not receive CPM for a skipped advertisement.
• You can also earn money through affiliate marketing by promoting products or services in your videos and earning a commission for any sales made through your unique affiliate link.
• There are many ways to monetize your YouTube channel; the key is finding the best method for you and your audience. You can turn your passion for creating videos into a profitable business with a bit of creativity and effort. With creative pricing techniques across several currencies, Cadjin can assist you in monetizing your content. So, if you want to kickstart your YouTube earnings and make a passive income from videos, contact us now!

7. Instagram

Instagram offers advertising-based video monetization for businesses and creators. Advertisements can appear in several formats, including in-feed video ads, Instagram Story ads, IGTV ads, and Reels ads. The platform allows advertisers to target their ads based on demographics, interests, behavior, and location. Instagram also provides businesses with analytics and metrics to measure the performance of their ad campaigns. In addition, creators can earn money through branded content, where they partner with brands to promote their products or services to their followers.

Instagram's advertising-based video monetization platform offers businesses and creators a powerful way to reach a broad audience and monetize their content

8. Facebook

Facebook offers an Advertisement-based video monetization platform for businesses and creators. Advertisements can appear in several formats, including in-stream video ads, Stories ads, and carousel ads. Facebook allows advertisers to target their ads based on demographics, interests, behavior, and location. The platform also provides businesses with analytics and metrics to measure the performance of their ad campaigns. Additionally, creators can earn money through branded content, where they partner with brands to promote their products or services to their followers.

Facebook's advertising-based video monetization platform offers businesses and creators a powerful way to reach a broad audience and monetize their content. Pros and Cons of Advertisement-based Video Monetization Platforms

PROS:

• Advertisements can provide a consistent source of income for creators and businesses, depending on the number of views or click their videos receive.
• Advertisement-based video monetization platforms can access a large audience, allowing businesses and creators to reach potential customers or fans.
• These platforms can offer targeted advertising, which allows businesses to show their ads to a specific demographic, interest group, or geographic location, increasing the chances of reaching their target audience.

CONS:

• Viewers may become annoyed or frustrated by frequent advertisements, leading to decreased engagement or even the loss of viewership.
• Creators and businesses may have limited control over the type and content of ads displayed alongside their videos, which can negatively impact their brand image.
• The revenue earned from advertisements can vary based on ad viewability, ad-blocking software, and advertising policies or algorithms changes. This can make it challenging for creators and businesses to predict their income.

Enhance revenue with Advertising!

Video Ads contribute to more than 60% of the marketing budget spent on the internet. Increase your revenue with advertisements being strategically plugged into VOD and Live streams on your Video membership platform. With Cadjin, you can create an alternate monetization model to subscription-based video membership platforms on your website, mobile, and TV apps.

Transactional-based Video Monetization Platforms (Transactional Video-On-Demand or TVOD)

Transactional-based video monetization platforms allow viewers to purchase or rent individual videos or collections of videos for a one-time fee. These platforms can include online marketplaces such as Amazon Prime Video, iTunes, and Google Play, as well as niche platforms catering to specific content types.

Creators can upload their videos to these platforms and set their own prices for viewers to purchase or rent. Viewers can then access the videos on-demand and watch them at their convenience. These platforms may offer a range of video types, such as movies, TV shows, educational content, or instructional videos.

Transactional-based platforms allow creators to earn a percentage of the revenue from their videos without relying on ads or subscriptions. Viewers also benefit from the ability to purchase or rent specific videos rather than paying for a subscription to access a broader range of content. However, these platforms may not provide the same audience reach as subscription-based or advertisement-based platforms. The revenue earned can be limited depending on the pricing model and video demand.

Let us have a look at the most popular platforms where you can monetize video content in a transactional method:

9. Amazon Prime Vide

Amazon Prime Vide is a Transactional-based video monetization platform that allows viewers to purchase or rent individual movies or TV shows for a one-time fee. The platform is part of the Amazon Prime membership, providing viewers access to a wide range of content, including original series, movies, and TV shows.

Creators can upload their videos to the platform, where they can set their own prices for viewers to purchase or rent. Amazon Prime Video offers a range of video types, including movies, TV shows, and original content. The platform also allows creators to monetize their content through subscription-based channels, where viewers can access exclusive content for a monthly fee

10. iTunes

iTunes is a transactional-based video monetization platform that allows viewers to purchase or rent individual movies or TV shows for a one-time fee. The platform is part of the Apple ecosystem, providing users access to a wide range of content, including music, movies, TV shows, and podcasts.

Creators can upload their videos to the platform, where they can set their own prices for viewers to purchase or rent. iTunes offers a range of video types, including movies, TV shows, and original content. The platform also provides various tools and resources to help them optimize their content and reach their target audience

11. Google Play Movies & TV

Google Play Movies & TV is a transactional-based video monetization platform that allows viewers to purchase or rent individual movies or TV shows for a one-time fee. The platform is part of the Google Play ecosystem, which provides users access to a wide range of content, including music, movies, TV shows, and books.

Creators can upload their videos to the platform, where they can set their own prices for viewers to purchase or rent. Google Play Movies & TV offers a range of video types, including movies, TV shows, and original content. The platform also provides various tools and resources to help them optimize their content and reach their target audience.

While the above TVOD platforms offer a large and loyal customer base, high-degree control over content and pricing, and retain a large percentage of revenue generated from sales via their respective ecosystems, creators may face competition from colossal content available on the platform. Moreover, they may need to invest in marketing and promotion to stand out.

Sponsored Content, Crowdfunding, and Self-Hosted Video Monetization Platforms

Sponsored Content, Crowdfunding, and Self-Hosted video monetization platforms are alternative ways to monetize video content outside traditional advertising-based models. Let us learn about them in less than 60 seconds:

Sponsored Content, Crowdfunding, and Self-Hosted video monetization Now that you have learned about various video monetization platforms let us explore the necessary factors to remember while choosing the best platform to monetize your video content. We will also discuss how to choose a platform and the best practices to make online video monetization highly profitable.

Factors to consider when choosing a Video Monetization Platform

Following are several factors to consider when choosing a video monetization platform:

• Ad Formats : Consider the types of ads supported by the platform. Some platforms support pre-, mid-, and post-roll ads, while others support only one or two formats.
• Ad Inventory : Consider the number of advertisers available on the platform and the variety of ad formats offered.
• Revenue Sharing : Consider the percentage of revenue you will receive from the ads displayed on your videos. Some platforms offer higher revenue shares than others.
• Payment Options : Consider the payment options, such as PayPal, wire transfer, or check. Cadjin offers an out-of-the-box integration with 20+ payment gateways and 50+ currencies covering the entire globe. Our in-house tokenization mechanism makes it very quick and easy for us to integrate with any new payment gateway. Our platform supports multiple payment getaways on the same platform-making setting up a payment gateway a one-click process!
• Audience Demographics : Consider your audience's demographics and whether they will likely engage with the ads displayed on the platform. Cadjin's innovative technology ensures that your content reaches the right audience.
• Content Policies : Consider the platform's policies on content and whether they align with your values and the type of content you create. You can read about our policies, including how to create content, enable/disable a subscription plan, add Copyright and Privacy policy to the website template, and many more. Click on the link to get answers to all your queries
• Ease of Use : Consider the ease of use of the platform, including the dashboard, analytics, and reporting tools. Here, at Cadjin, we offer a seamless user experience that makes all your content monetization process hassle-free.
• Customer Support : Consider the quality and availability of customer support provided by the platform. Our customer is 24X7 available for you. You can get a customizable platform with customer-centric service. Let us know your needs, and we'll contact you shortly!
• Integration : Consider how well the platform integrates with your existing video hosting and distribution tools.
• Reputation : Consider the platform's reputation and its track record with other creators and publishers.

Best practices to Monetize Videos Online

Here are some best practices that can help make online video monetization profitable:

• Produce high-quality content : The quality of your video content is critical to building and maintaining an audience. Invest in high-quality equipment and editing software to create visually appealing and engaging videos for viewers.
• Know your audience : Understanding your audience is key to creating video content that resonates with them. Use analytics tools to track viewer behavior and demographics and tailor your content to their preferences and interests.
• Offer various monetization options : Monetizing your video content through multiple revenue streams can help increase your overall revenue. Consider offering subscriptions, pay-per-view, sponsorships, merchandise sales, and advertising.
• Utilize advertising networks : Advertising networks can help you reach a larger audience and generate revenue through advertising. Explore different networks to find the best one for your content and audience
• Promote your content : Promoting your video content through social media, email marketing, and other channels can help increase your audience and revenue. Develop a marketing strategy targeting your target audience and generating interest in your content
• Engage with your audience : Building a relationship with your audience can help increase loyalty and engagement, leading to more revenue opportunities. Respond to comments, hold Q&A sessions, and create interactive content to build a community around your content
• Monitor and adjust your strategy : Use analytics tools to track your revenue, audience behavior, and engagement, and adjust your strategy accordingly. Regularly testing and experimenting with different monetization options and strategies can help you optimize your revenue potential.

By following these best practices, you can create a profitable online video monetization strategy that engages your audience and generates revenue from multiple sources.

Future of Video Monetization Platforms

The future of video monetization platforms is expected to be shaped by the growth of online video consumption and the increasing demand for innovative ways to monetize video content. According to Deloitte several critical content monetization trends are most likely universally valid, contextual factors of the future media industry. Although they will have a decisive influence on how media monetization looks in 2030, they are less relevant as distinguishing features of the four scenarios.

In addition to advertising, platforms may offer various monetization options like subscriptions, pay-per-view, sponsorships, and merchandise sales. This will help creators to diversify their revenue streams and monetize their content better. Platforms may also integrate with other digital channels like social media and e-commerce, providing creators new ways to reach audiences and monetize their content.

Technology advancements such as artificial intelligence and virtual and augmented reality may also create new opportunities for video monetization platforms. These technologies may change the way video content is consumed and monetized in the future. The platforms that can adapt and innovate to meet these changes will likely be the most successful in the years to come.

In conclusion, video monetization platforms are expected to evolve with the changing times, and the platforms that offer new and innovative ways to monetize video content will likely emerge as winners.

Final Thoughts

In conclusion, video monetization platforms offer creators and publishers a range of options for monetizing their video content. Through traditional advertising-based models, sponsored content, crowdfunding, or self-hosted platforms, creators can choose the option that best aligns with their goals, audience, and content.

As the video industry continues to evolve, the future of video monetization platforms looks bright. With the increasing popularity of video content and the growing demand for personalized, high-quality video experiences, video monetization platforms will continue to innovate and evolve to meet the needs of creators, advertisers, and viewers alike.

In the coming years, we expect to see more advanced targeting and personalization capabilities, greater integration with social media platforms, and new revenue-sharing models offering more excellent value to creators and advertisers. As video monetization platforms continue to grow and evolve, they will play an increasingly important role in the video industry, helping creators monetize their content and build sustainable businesses. Our research suggests that video ads contribute to more than 60% of the marketing budget spent on the internet. This is an opportunity for creators and aspirants to leverage their content and increase their revenue with advertisements by strategically plugging into VOD and Live Streams on Cadjin's video membership platform!

Bonus FAQs to boost your Video Monetization journey!

1. How can I monetize video content?

Several ways to monetize video content include advertising-based models, crowdfunding, self-hosted video monetization, brand partnerships, merchandising, licensing to third-party platforms or networks, etc.

Ultimately, the best way to monetize video content depends on your goals, audience, and content. You can find the best practice by exploring different monetization strategies and experimenting with different approaches.

2. Where can I monetize my videos?

You can monetize your videos via Cadjin. With us, you can avail the following benefits.

• Innovative pricing strategies on multiple currencies
• Seamless integration with over 20 payment gateways across the globe
• Geography-specific subscription
• PPV/TVOD, rental and hybrid plans in alignment with your business strategies
• Insert advertisements, coupons, and offers to boost conversion rates

3. What are the best content monetization platforms?

Here are the best 7 content monetization platforms in 2024:

1. uScreen

2. Kultura

3. Cadjin

4. Vimeo

5. YouTube

6. Patreon

7. Facebook

Get started with your online content monetization journey today with Cadjin ! Click here, and we'll get back to shortly!