Strategies to Sell Premium VOD Content
Like a Pro

by Tanya Sharma

15 October 2024

17 min read

Why Selling Premium VOD Content Boosts Your Revenue

In the competitive streaming market, maximizing revenue is crucial. One potent strategy is selling premium VOD content, which offers multiple financial benefits for streaming businesses.

Key Benefits of Selling Premium VOD Content

  • Diversified Revenue Streams
    Move beyond traditional subscription models with pay-per-view (PPV) and transactional VOD (TVOD). These options attract viewers who prefer one-time purchases, expanding your revenue base.
  • Monetization Flexibility
    Utilize varied pricing tiers, bundles, and discounts to cater to different viewer preferences and budgets, maximizing revenue potential.
  • Exclusive Content
    Offer exclusive titles that attract new subscribers and retain existing ones, driving consistent revenue growth.
  • Viewer Engagement
    High-quality premium content increases viewer engagement, which can lead to additional revenue from advertising and cross-promotions.
  • Enhanced Viewer Retention
    Regularly update your premium content library to reduce churn rates and ensure a steady revenue stream.
  • Advertising Opportunities
    Monetize through in-content advertising, especially for widely viewed premium content.
  • Viewer Data Insights
    Analyze viewer behavior and preferences to inform content acquisition and marketing strategies, optimizing revenue efforts.
  • Competitive Edge
    Stand out in the crowded streaming market by offering premium content that attracts viewers seeking top-tier entertainment.
  • Global Reach
    Attract a diverse international audience through global licensing agreements, broadening your revenue sources.
  • Scalability
    Expand your premium offerings to scale your revenue growth in response to increasing demand.

Top Strategies to Sell Your Premium VOD Content

  • Targeted Marketing
    • Audience Segmentation : Tailor campaigns based on viewer demographics and preferences.
    • Personalized Recommendations : Use algorithms to suggest relevant premium content.
    • Email Campaigns : Send enticing emails showcasing exclusive content.
    • Social Media Promotion : Create buzz with teasers and behind-the-scenes glimpses.
    • Influencer Partnerships: Collaborate with influencers to boost content visibility.
    • Seasonal Promotions : Offer discounts during holidays and special occasions.
  • Exclusive Previews
    • Teaser Trailers : Generate excitement with compelling sneak peeks.
    • Early Access : Reward loyal viewers with early access to new content.
    • Live Q&A Sessions : Host interactive sessions with creators and cast members.
    • Behind-the-Scenes Content : Provide deeper insights into the making of your content.
    • Virtual Premieres : Organize virtual events to create a communal viewing experience.
  • Limited Time Access
    • Flash Sales: Offer discounted rates for a short duration.
    • Countdown Timers : Use visual cues to create urgency.
    • Seasonal Availability : Release content for specific seasons or occasions.
    • Early Bird Pricing : Reward early purchases with special pricing.
    • Subscriber Exclusives : Provide exclusive access to premium content for subscribers.
  • Tiered Pricing
    • Basic Tier : Affordable access to select premium content.
    • Standard Tier : Broader content access with exclusive releases.
    • Premium Tier : Full access to all premium features and events.
    • Benefits : Diversified revenue, enhanced personalization, and upselling opportunities.
  • Behind-the-Scenes Insights
    • Director's Commentary : Offer commentary tracks for a deeper understanding of the content.
    • Making-of Documentaries : Showcase the craftsmanship behind your content.
    • Interactive Q&A Sessions : Engage viewers with live or recorded sessions.
    • Exclusive Interviews: Provide insights from the creative team.
  • Community Building
    • Viewer Forums: Create spaces for viewers to discuss content.
    • Virtual Watch Parties: Host simultaneous viewing events.
    • Exclusive Events: Offer unique experiences to community members.
    • Fan Clubs: Provide exclusive perks to fan club members.
  • Seasonal Specials
    • Holiday-Themed Content: Align content with major holidays.
    • Event Tie-Ins: Release content during major cultural or sporting events.
    • Limited-Time Availability: Create urgency with seasonal content.
    • Festive Promotions: Offer discounts and bundles during special occasions.
  • Geo-Localized Promotions
    • Regional Content: Reflect cultural and linguistic diversity.
    • Pricing Adjustments: Align pricing with regional economic conditions.
    • Regional Partnerships: Collaborate with local influencers and media.
    • Geo-Fenced Promotions: Use technology to offer region-specific promotions.
  • Storyline Branching
    • Interactive Narratives: Allow viewers to make decisions that affect the plot.
    • Personalized Endings: Offer multiple endings based on viewer choices.
    • Gamified Viewing: Incorporate points and achievements.
    • Real-Time Voting: Engage viewers with real-time decision-making.
    • Creator Interaction: Facilitate discussions with content creators.
  • Fan-Generated Content Contests
    • Art Competitions : Encourage fan art submissions.
    • Fan Fiction Challenges : Invite viewers to write stories based on your content.
    • Remix Competitions : Host remix contests for creative engagement.
    • Video Creation Challenges : Challenge viewers to create short films or trailers.
    • Cosplay Showcases : Organize cosplay competitions.
    • Global Reach and Accessibility: Make content accessible worldwide.

With Cadjin, you can use your premium content as an upsell. Cadjin Streaming solution includes billing system, subscription engine, video hosting, and delivery, all in one platform. For each premium resource you create, Cadjin allows you to design a landing page on your membership site for people to learn more about the paid product. It can exclusively categorize your premium contents and customize the monetization strategy to the next level and use them to promote and sell up your existing customers.

Go for a 14-day Free Trial to know more about the VOD content streaming.