About 62% of our population has listened to a podcast and around 79% are familiar with podcasts! So, in 2023, if you're not leveraging multimedia video podcasts as a powerful marketing tool for your business, you're already behind the race.

Over the years, video podcasts have become a widely used tool for marketers. So, whether you are a B2B or D2C marketeer, you must venture into video podcasting to maximize your consumer base.

Now that we have piqued your interest, the question is: How can you get started with video podcasting?

Don't worry. Keep reading this blog till the end to become your audience's trusted friend and engage with a rather captivating audience.

(We have covered everything about video podcasts in this blog so that you can invest your time in making one instead of wasting your time looking for ideas. Keep reading till the end to discover more ideas on multimedia video podcasting!)

In the next 20 minutes, you will learn

• What is a video podcast?
• How video podcasting can boost your business?
• How to get started with video podcasting?
• Advantages and Disadvantages of Multimedia Video Podcast
• Examples of some killer video podcasts
• Topics and tips for recording viral multimedia video podcasts

How video podcasting can boost your business?

People love the sight of other people. Our tendency to look at faces while communicating improves the experience of communication. Hence, when people are on camera, your viewers are more likely to pay attention and continue to stay engaged.

Moreover, a larger number of people prefer consuming video content—which is not a surprise. Today, YouTube is the second-largest social media platform. Thus, you can gain access to a huge audience of potential fans just by adding a video element to your regular podcast!

In short, you can gain the following benefits just by video podcasting:

• Boost audience engagement
• Repurpose your content and distribute it across different marketing channels
• Enhance your social media presence
• Generate awareness of your podcast, establish your authority in the subject matter, and build rapport with your audience.
• Tap onto a growing market with podcasting giants like Spotify

Let's get started with video podcasting!

Now that you are aware of the myriad of benefits of video podcasting, let's get started with setting up an ideal video podcasting setup. You'll need the following pieces of equipment to record a video podcast:

• High-quality camera
  First things first. To record a great podcast video, you'll need a high-quality camera. Although you can get a camera that meets your budget and podcast recording requirements, we suggest investing in the highest quality possible.
• Microphone
  Secondly, you will need a good recording microphone. We recommend investing in a high-quality microphone as well.
• Recording software
  Next, you need good podcast recording software. There are many options available on the internet, like Adobe Audition & Premiere Pro, Garageband & iMovie, etc., that suit your requirements and fits your budget while giving you the maximum flexibility and quality recording.
• Video editing software
  Lastly, you need video editing software to make your video podcast ready for publishing. Although many podcasters prefer posting unedited and raw recordings, we would suggest editing your video podcast and adding some flair to it so that your audience has a great watching experience. Again, there are many options available that you can choose from as per your requirements.

Examples of some killer video podcasts

The internet consists of many video podcasts. To save you from getting lost in this flood, we have enlisted the top 5 video podcasts that you can add to your playlist right away!

• Joe Rogan Experience
  Topping the list of best video podcasts is the 'Joe Rogan Experience'—comedian Joe Rogan's long-form conversation podcast. This podcast consists of Joe Rogan as the host conversing with several guests like comedians, musicians, authors, artists, etc.
  Although the podcast is only available on Spotify, you can find snippets or examples of the video version on YouTube as well.
• Engage Video Marketing Podcast
  The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, the latest social video trends, case studies tips, and tactics to help grow your business through effective video marketing.
• The Trash Taste
  Trash Taste is a podcast that focuses on anime, manga, and otaku culture hosted by The Anime Man, Garnet from Gigguk, and Connor from Cdawgva.
  The Trash Taste has a niche focus topic and runs with it. Their editing and production value are impeccable which means that the overall video podcast is highly effective. They've invested in their studio backdrop to match their branding, and this gives a professional edge to their overall production.
• The Tiny Meat Gang Podcast
  The Tiny Meat Gang Podcast is a comedy podcast hosted by comedians Cody Ko and Noel Miller alongside various guests. The Tiny Meat Gang Podcast is a professionally produced podcast that maintains a unique character and personality. They're also agile with their video podcast format. Some episodes begin as in-studio recordings, then seamlessly incorporate a remote guest halfway through.
• Mind Spinning Stats on Video Podcasts that you Should Know!
  In case you are still not convinced why you should start a video podcast or why you should add a video to your podcast, here are 5 stats that will make you determined to get started with multimedia video podcasting right now.

Monthly Podcast Listening Analysis (by Age Group), 2018-2022

Published on marketingcharts.com in April 2022 | Data Source: Edison Research/Wondery/ART19

2022 data based on a January survey of 1,502 people ages 12 and older, weighted to national 12+ US population figures

• 54% of podcast consumers say that they are more likely to consider the brands they hear advertised on podcasts.
• 50% of podcast Super Listeners agree that podcast ads are the best way to reach them.
• In 2021, dynamic ad insertion accounted for 84% of podcast advertising revenue. 40% of podcast ads were host-read.
• 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI.
• In 2022, 82% of marketers plan to continue investing the same amount or increase their investment in podcasts or other audio content.

Podcast Stats

The above stats show that podcasting is a growing opportunity. Gen Z and Millenials stand out as top listeners of podcasts. Since there are so many opportunities for creating multimedia video podcasts, you must consider venturing into this field.

Tips for Recording Viral Multimedia Video Podcasts

Throughout this blog, you not only learn about the many purposes and uses of video podcasts, but you also gained insights on how it is a beneficial marketing tool and how you can profit from making multimedia video podcasts for your business.

Before you begin strategizing and ideating concepts for your (first or upcoming) podcast, here are a few things that you need to keep in mind while recording a video podcast:

• Different platforms have different algorithms as well as requirements. On one hand, where platforms like YouTube require a custom thumbnail or promotional image for every video, platforms like Spotify and Apple Podcasts only need a static image. If you want to leverage your audience on various platforms, you need to understand the functioning of each platform and tailor your podcasts accordingly.
• Repurposing your recordings can help you go a long way in your podcasting game. For example, you can compile many content recordings that share a similar context and convert them into an entire season for your podcasts.
• A tried-and-true method of expanding your audience is to invite a well-known guest to appear on your podcast who will advertise it on their channels. Podcast videos provide an even greater chance to use this tried-and-true strategy. You can interact with many creators on their preferred platforms through podcast videos.
• Always make sure to reach the right audience at the right time! To ensure that, you need to understand your target audience and how their style of thinking. Once you have understood your audience, you can produce video podcasts that align with their thought process.

10 Topics for Your (Next/Upcoming) Video Podcast

Here are 10 brilliant ideas or topics that you can pick for your podcast. (We saved you from hours of brainstorming!)

• A Disrupting Market Domain or Industry
• Latest Developments in Various Areas of Technology
• Personal Growth (personality development, self-esteem, self-confidence, etc.)
• Recommend some productivity hacks.
• Share your role model and how they inspire you.
• Suggest your favorite things (books, dishes, drinks, movies, locations, etc.) to your audience. For Beginners,
• Review your favorite product, web series, movie, or book.
• Introduce yourself and your niche topic.
• Discuss your favorite topic.
• Promote your business.

Remember that if 'Content is the king, multimedia video podcast is its high-maintenance queen'. If you can learn how to harness her power, you can also become one of the top market leaders today! We hope you have learned everything about video podcasting and recording video podcasts via this blog.